Fashion Courses Online London to fashion brand management (e-learning)
Introduction to fashion brand management (e-learning)
In an increasingly crowded marketplace, fashion companies need to differentiate themselves and communicate their core values to their target customers consistently. This course is intended for people interested in learning the basics of brand management and how it is applied within the fashion industry.
It is a purely online course delivered through the easily accessible Blackboard Virtual Learning Environment, enabling students to study in their own time and interact with the tutors and fellow students through pre-arranged weekly chat sessions.
A major benefit is the opportunity to engage with fellow students who are located across a wide geographical area and who have a range of fashion experience.
The course will include:
* The history of brands
* The value of brands
* Names, logos and symbols
* Trends in customer attitudes and behaviour
* Brand identity
* Brand positioning
* Corporate culture, values and mission
* Adding value
* The process of developing a fashion brand
* The six key variables in the value proposition
* Attracting and retaining customer loyalty
* Communicating brand values in store and online
* Managing the brand
It is not necessary to be a web expert on this course, just have a positive attitude to using the web, an interest in fashion marketing and a desire to discuss and collaborate your ideas.
Frequency/duration:
Please click the link above to view the latest dates/times. You can see at a glance when our courses run throughout the year by viewing our course calendar. Dates will be removed from the website when the course is full.
You will need to bring:
A notebook and pen. A broadband internet connection is required to access the e-learning software.
source:http://www.fashion.arts.ac.uk/courses/61847.htm#
